1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They are used to make sites work efficiently, to remember your preferences, and to gather information about how the site is used. Similar technologies include local storage and tracking pixels; in this policy "cookies" covers all of these.
2. The cookies we use
Strictly necessary
These are essential for the Site to function. They cannot be switched off in our cookie banner. They never store information that identifies you personally and are not used for marketing.
- cookie_consent — remembers your cookie preferences. Lifetime: 12 months.
Analytics (set only with your consent)
These help us understand how visitors use the Site so we can improve it. They are set only if you accept analytics cookies in our cookie banner.
- Google Analytics 4 (_ga, _ga_*) — aggregated visit, page, and event statistics. IP addresses are truncated. Lifetime: up to 13 months.
- Google Tag Manager — loads other tags conditional on your consent. Tag Manager itself does not set tracking cookies.
- Microsoft Clarity (_clck, _clsk, CLID, MUID) — session recordings and heatmaps for the pages you view. We use Clarity solely to improve usability. Lifetime: up to 12 months.
- Microsoft Bing UET (MUID, _uetsid, _uetvid) — conversion measurement for Bing search and Microsoft Advertising. Lifetime: up to 12 months.
Advertising and remarketing (set only with your consent)
We may, in future, use these to show relevant ads to people who have visited the Site, on Google, Microsoft, or social platforms. They are set only if you accept advertising cookies.
- Google Ads (_gcl_au, IDE, NID) — remarketing and conversion tracking.
Where a cookie category is not currently in use, no cookies in that category will be set on your device.
3. Your choices
When you first visit the Site you will be shown a cookie banner. You can:
- accept all cookies;
- reject all non-essential cookies; or
- set your preferences by category.
You can change your choice at any time by clearing the cookie_consent cookie in your browser, after which the banner will reappear on your next visit.
Most browsers allow you to view, manage, and delete cookies through their settings. The Information Commissioner's Office has a useful guide at ico.org.uk/your-data-matters/online/cookies.
4. Third-party cookie policies
Cookies set by third-party services on our behalf are governed by their own privacy policies. The most relevant are:
5. Changes to this policy
We update this list whenever we add or remove a cookie-setting service. The current version will always be available at this URL with the "Last updated" date at the top.
6. Contact
For questions about cookies on the Site, contact hello@invisalignlocal.co.uk.